Press and brand reference

Write about NOX accurately.

Core positioning, approved factual themes, visual direction, and the claims that must be checked immediately before publication.

60-word description.

NOX is a privacy-first chat app for ongoing communities—servers, channels, voice rooms, and direct messages—without requiring a phone number, email, or cross-app identifier. It is built and run by one developer, has no behavioural advertising, and is developing a Signal Protocol direct-message layer alongside a future self-hosting system.

One line

“The chat app that doesn’t ask for your phone number.”

Major V4 brand direction.

Shroud replaces the older cyan/orange terminal-first landing direction with deep purple, smoke, darkness, mystery, a rotating wireframe globe, and the hooded NOX figure. The underlying product remains technical; the entry experience is now calmer, clearer, and conversion-led.

Primary accent

Mystic purple · default #8b5cf6

Background

Near-black violet · #050510

Mark

NOX wordmark and hooded central figure.

Voice

Direct, honest, minimal, technically precise.

Claims that can be used.

  • Privacy-first community chat with servers, channels, voice rooms, and DMs.
  • No required phone number or email for normal signup.
  • No behavioural advertising or sold user profiles.
  • Built and maintained by one developer.
  • Signal Protocol DM encryption is implemented but not currently enabled.

Verify before publishing

  • Current platform/store availability and build number.
  • User counts and performance numbers.
  • Encryption feature-flag status.
  • Funding and organizational status.
  • Current third-party service list.

Contact.

Press, quotes, product tours, and factual checks: [email protected].